About Us

While ballroom dancing inherently brings people together and is, in its nature, a social activity, working in the ballroom dance business can feel very isolating. Teachers spend much of their time one-on-one with their students.   Supervisors and managers can feel very alone in their responsibilities to owners, teachers, and students.  

Even with excellent ballroom business training, the pressures and responsibilities of running a studio is daunting and requires support and additional training to keep on track and motivated. 

Lead and Follow was founded to provide training, tips, and motivation so you can make a living and a life in the business of ballroom dance.  We want to help you do what you love and help both students and staff become happier, more connected, and more confident people.

Ballroom Dancing has never been more popular, and the demand for great instruction and service has never been higher.